Step 1. Compatibility call

We have an in-depth chat for up to 90 minutes about what you need, why you’ve got in touch, and how I can help you. Think of this as a polite, two-way grilling to see if we’re compatible. I’ll do my research beforehand, but I’ll be looking to confirm, dispel and expand on it. If you have a brief, we can start with that; if you don't, we can get started on a great one by the end of this call. This step is free.

Step 2. Ideation

If you’re still interested, I’ll spend up to 48 hours drafting ideas of what I’d do to help solve your problem. For example, if you want a blog post written, I’ll write an outline of what it would look like (with detailed explanations of my thinking) if I was to write it. I then send this to you to get your opinion. This step is also free.

Step 3. The dotted line‍  ‍

If you like what you see, great, we agree on the final terms and sign the contract. It’s then showtime for me, and it's peace of mind time for you. If you don’t, there are no hard feelings, and no one is suitable for everyone. I wish you high conversation rates and low bounce rates. Maybe we’ll get a chance to work together in the future.

Step 4. Work, work, work, work, work (for me)

I roll my sleeves up (if it’s winter/autumn) and work on my first attempt to impress you and myself.

Step 5. A short game of feedback tennis

The compatibility call will help to make this a short game. I’ll send my first attempt to wow you within the agreed time frame. Then after a few tweaks, it’s onto step 6…

Step 6: “Wow, thanks, Ash."

The final sign-off from you and all your stakeholders. Mission accomplished.